Collaboration Supports the 2026 U.S. Golf Study and Expands Benchmarking, Performance Intelligence and Educational Resources for Golf Owners and Operators
CHICAGO, IL — August 25, 2026 — Golf Inc. and Greenlight Advisors, creator of GolfClubBenchmarks.com, today announced a strategic partnership designed to advance golf business intelligence, benchmarking and education while supporting nationwide participation in the 2026 U.S. Golf Study.
The collaboration brings together Golf Inc.’s leadership in informing and educating golf course owners, operators, developers and management executives with Greenlight Advisors’ growing national performance intelligence and benchmarking platform.
Together, the organizations share a common vision: helping golf industry leaders make better business decisions through trusted data, actionable intelligence, industry collaboration and the exchange of best practices.
Golf Inc. is the world’s only magazine focused specifically on golf course developers, owners and management company executives and seeks to inspire golf course developers and operators through education delivered across print, digital and live events. (Golf Inc.)
Supporting the 2026 U.S. Golf Study
A centerpiece of the partnership is Golf Inc.’s support of the 2026 U.S. Golf Study, a national collaborative performance intelligence initiative bringing together municipalities, public daily-fee and resort facilities, golf management companies, associations and other industry organizations to establish meaningful benchmarks and identify emerging performance trends across the business of golf.
The expanded 2026 Study measures performance across four core areas:
- Financial Performance
- Operational Performance
- Capital Asset Stewardship
- Player Experience & Engagement
Through its participation as a strategic partner, Golf Inc. will help build awareness of the Study among golf owners, operators and management executives and encourage eligible facilities to contribute to the industry’s growing body of performance intelligence.
Participating facilities receive confidential benchmarking reports and business intelligence designed to help management teams better understand performance, identify opportunities for improvement and make more informed strategic decisions.
All facility-level information remains strictly confidential, with industry results reported only in aggregated and anonymous form.
From Industry Data to Better Business Decisions
The partnership reflects a shared belief that the golf industry benefits when owners and operators have access not simply to more data, but to better information that can be translated into better decisions.
Insights generated through the U.S. Golf Study and GolfClubBenchmarks.com will provide opportunities for Golf Inc. and Greenlight Advisors to identify emerging trends, explore operational and financial best practices and bring meaningful performance intelligence to industry leaders through editorial content, executive discussions and educational programming.
The collaboration complements Golf Inc.’s mission of inspiring golf course developers and operators through education and helping industry leaders deliver outstanding facilities and experiences to their customers. (Golf Inc.)
“Golf Inc. has always focused on providing owners and operators with the ideas, information and perspectives that can help them build stronger golf businesses. Our partnership with Greenlight Advisors and GolfClubBenchmarks.com gives the industry another valuable resource for understanding performance, identifying best practices and making better-informed business decisions. We encourage golf owners and operators to participate in the 2026 U.S. Golf Study and help expand the intelligence available to the entire industry.”
- Michelle Weyenberg, President and Editorial Director, Golf Inc. Magazine
Partnership Takes Center Stage at the Golf Inc. Strategies Summit
The partnership will also be highlighted at the 2026 Golf Inc. Strategies Summit, September 29–October 1 at The Westin Hilton Head Island Resort & Spa in South Carolina. The Summit brings together leading owners, operators, management executives and other golf industry professionals for education, networking and the exchange of strategies for growing the game and the business of golf. (Golf Inc.)
As part of the Summit, Michael A. Suglich, CPA, Founder & CEO of Greenlight Advisors, will participate in the session:
“Municipal Golf Reimagined: How Top Operators Are Winning Today”
The session will explore how leading municipal golf operators are responding to changing player expectations while balancing accessibility, affordability, operational performance and financial sustainability. Current scheduled participants include Suglich, Scott Rethlake, Director of Golf at the City and County of Denver and Keith Miller, CEO of Montgomery County Revenue Authority and its portfolio of ten best-in-class golf operations.
The discussion will provide an opportunity to connect real-world operating experience with many of the performance issues being measured through the 2026 U.S. Golf Study, including financial performance, operational effectiveness, capital stewardship and player experience.
“The alignment between Golf Inc. and what we are building through GolfClubBenchmarks.com is extremely strong,” said Michael A. Suglich, CPA, Founder & CEO of Greenlight Advisors. “Golf Inc. has long provided owners and operators with ideas, education and access to industry leaders who are shaping the business of golf. Our goal is to complement that mission with trusted performance intelligence that helps operators understand not only what is happening across the industry, but how their own facilities are performing and where opportunities exist to improve. Together, we can help turn industry data into actionable intelligence and better business decisions.”
Building a Long-Term Golf Business Intelligence Resource
Beyond the 2026 U.S. Golf Study, the organizations expect to explore additional opportunities to bring benchmarking, industry trends and performance intelligence to Golf Inc.’s audience through:
- Golf business intelligence and benchmarking insights
- Data-driven editorial content and industry trend analysis
- Executive briefings and educational programming
- Golf Inc. Strategies Summit sessions and discussions
- Best-practice and performance-focused content
- Ongoing analysis of emerging financial and operational trends across the golf industry
The partnership is designed to create an ongoing connection between industry performance intelligence and industry education, helping owners and operators translate benchmarking data into practical strategies for improving their businesses.
Golf Inc. joins the PGA of America, National Golf Foundation (NGF), National Golf Course Owners Association (NGCOA), and International Association of Golf Administrators (IAGA) as strategic partners supporting a growing industry-wide collaboration around business intelligence, benchmarking, education and data-driven decision-making through the 2026 U.S. Golf Study.
Participate in the 2026 U.S. Golf Study
Eligible municipal, public daily-fee, resort and golf management organizations are invited to participate in the 2026 U.S. Golf Study.
Data Submission Deadline: September 30, 2026
Participation: Complimentary for eligible facilities
Register for the 2026 U.S. Golf Study:
2026 U.S. Golf Study Registration
Learn more about the Golf Inc. Strategies Summit:
2026 Golf Inc. Strategies Summit
Media Contact
Michael A. Suglich, CPA
Founder & CEO
Greenlight Advisors | GolfClubBenchmarks.com